How To Do Keyword Research

It is important for every blogger to do search engine optimization in order to drive organic and best traffic towards the blog. If I describe the whole process of SEO in a single sentence then it will be like this. "Understand the process of indexing and ranking webpages by search engines and optimize your blog friendly for that whole process". In case there are many things that we do with SEO and every beginner blogger needs to understand it step by step. Today, we're going to learn the most popular thing in search engine optimization on which every webmaster should work with it for their websites and blogs. In this post, we're going to learn that how to do keyword research and it is specially for beginners.

What is Keyword Research?

Actually our main topic is how to do keyword research but newbies must know about keyword research to perform better in tutorial. Keyword Research is one of the most popular thing in search engine optimization which webmasters do to rank their websites and blogs better in search engine result pages. Basically, "Keyword" is a phrase which people write in search engines to search anything. For example if I want to search that how can we learn web designing online then I will write something like this in search engine "Learn web design online" so here "Learn web design online" is considered as keyword. And about research, it is simple that doing research for some popular and trending keywords is known as Keyword Research.

Why To Do Keyword Research?

Basically, It's important to do keyword research and target some keywords which will help you to drive traffic to your blog through search engines. While doing keyword research, you'll be able to know that which topics are trending these days, what number of searches are happening monthly in search engines across the world. And you can target some keywords which may have high number of searches monthly. Once you've done keyword research, targeted any keyword and got a better rank in that keyword than you're free to get tons of traffic.

How To Do Keyword Research?

So now it's time to learn how to do keyword research. There are many tools and softwares available on the internet which will help us to do keyword research for any particular search engines. But everyone knows, Google is one of the best and most used search engine and we should also try to get better ranking in Google search. For us, Google has provided a tool "Keyword Planner" to do keyword research and we're also making use of it. Let's get started now.

First of all, you've to act like you want to search anything in search engines and select the topic on which you actually want to do keyword research. Then create a list of some keywords and use the Google Keyword Planner to know which keyword is most searched. Let's know each keyword's number of monthly searches.

Go To Google Keyword Planner
Login With Your Google Account.
Click on "Search For New Keyword and Ad Group Ideas".

Now a long section which appear which will help us to do keyword research.

In the first box, type your keyword.
You can select your niche in "Your product category"
And in Targeting, you can also setup the locations, languages and much more.
At last, Click "Get Ideas".
When the result comes, click "Keyword Ideas" tab and something will appear like below.

I searched the keyword "Learn web design online" and you can see that this keyword is having 390 monthly searches currently.
Below you can also get the relevant keyword ideas given by the Google Keyword Planner which will help you to do better keyword research.
Now, note down the monthly searches and also in which competition it is.

Which Keyword Should You Target Now?

When you've noted the monthly searches of some keywords and also their competition then you may face this problem that which keyword should you target. Basically, We should target that keyword which may have high number of monthly searches but competition also matters a lot. You also need to look at your blog. If you try to target high competition keyword and your blog is new with not much population and other rankings then you may fail in targeting that keyword. Because many other popular sites may also be working at those keywords. Yeah! If your blog is much popular and have good Page Rank, Alexa Ranking, Backlinks, Domain Authority and many other ranks then you can target those high keywords otherwise going for medium or low competition keyword is better. Got it?

Final Words

So friends, that was all about the tutorial on how to do keyword research and I don't think keyword research is any difficult task. Just for newbies, we tried to make the post descriptive as more as we can. If you've any question, suggestion, views and want to say something then please comment below. If you got helped with this post then please share this post with friends so that others should also learn proper SEO. Take a lot of care till the next post.

Yogesh Vashisth

Hi. I’m Designer of This blog. ’. I’m Creative Art Director, Web Designer, UI/UX Designer, Interaction Designer, Industrial Designer, Web Developer, Business Enthusiast, StartUp Enthusiast, Speaker, Writer and Photographer. Inspired to make things looks better.